Industry Analysis: Guangdong Building decoration materials industry market analysis
发布时间：
2012/02/03 浏览次数:
13943
China's building materials industry, over the decades the good old days, all these years, the achievements of a famous brand, gave birth to a Fortune story also made a great contribution to China's economic development. The world can no unbeaten myth always plain sailing in the market, the crisis came.
Inventory of building materials market in Guangdong, making people feel happy, people worry; a few happy and some unhappy. Was once regarded as the secret of the success of the model is no longer efficacious, more and more as people cope with the changes.
One, the first half of the characteristics of the construction materials market in Guangdong
1, integrated management has been popular, but no benefits
Gather popularity, some building materials stores to department stores to furniture stores, and some even open to the vegetable market next to, in short, where people on where to gather, however, people coming and going, but bought very few.
2, two hot middle of cold, the dealers know what to do
By the financial crisis affecting the largest white-collar and blue-collar, which is a major consumer of the mid-range building materials, building materials industry, the high-end products have little effect, can also sell low-end products, is the usual best selling mid-range building materials cold, the industry is anxious eye.
, The customer more and more refined, less and less profit
Building materials buyers, the majority of young people, their information and, means, before you buy will look up the Internet, four ask clearly to understand the basic situation of the product, at the same time to shop around. In order to reduce costs, they also initiated in the network group buy. Faced with such a smart customer, the seller during a recession that had none other.
4, the spending habits of the further evolution of the market is shrinking
Now we pay attention to the "light decoration, re-decoration", reducing the investment in the decoration, the decoration style of simplistic, market demand is no longer so strong.
5, falling demand, the competition is more intense
The past two years, real estate has been hit hard by the impact of real estate, home improvement demand for a corresponding reduction in the building materials industry in the previous years profits high, large entrants, in a little more than one case, resulting in competition more intense.
Second, the building materials industry in the first half of 2009, Guangdong to address the financial crisis
In the first half of 2009, the international financial crisis continues to spread and deepening of China's economic difficulties increased significantly the operation of the building materials market continued to show the trend of decline. In response to this ferocious crisis, the building materials industry, whether their own, or industry organizations are taking a variety of ways to respond.
Add variety to reduce the size, cut costs
Varieties of a single or a small amount of sales is limited, some increase in the variety of methods, trying to change the sales less the situation. Some local store rent is very expensive, a lot of people put to reduce the store, in order to reduce the rent.
Lateral hand in hand, There are a variety of complementary business decoration materials, it is impossible under one roof in one will be able to seize every customer, building materials are a joint operation, such as selling door selling floor joint, selling tiles. the interoperability of paint, in short, you introduce your clients to me, I put my resources allows you to share, as long as we are not in conflict on the money with earn.
3, and upgrading, evasive
Some people believe that low-grade poor, high-end might be better to turn to do high-end, some harder to sell wallpaper, change paint it. Some people see that everyone is talking about environmental protection, and also changed the eco-friendly products, in short, do not squeeze in a trail, trying to change the market segments.
4, multi-channel sales, extensive cultivation
In addition to the use of traditional methods of marketing, distributors had to take some other means and methods to pull the business, for example, some people posing as the owners mixed with some new real estate owners to the Flock taking data, to draw people, advertising, etc. in order to achieve the purpose of marketing. Some building materials, co-designers together, the short, each Road.
